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Cliff Pepperell's Fashion Store, 119-121 Main Street, closes after 44 years.
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DescriptionCliff Pepperell had started in Hazelwoods, and bought Charlie Anderson's menswear business in 1947. Cliff Pepperell Ltd later expanded into women's wear. The original building was demolished and replaced in 1974.
Pepperells announced their closing sale in the 'Leader' on October 15, 1991; this photo was one of a pair taken at the time, but not printed; they closed on Christmas Eve.
Newbolds, electrical suppliers, would take over the building; Pepperells still had their Lower Hutt shop, Berringers.
At the time, Cliff's son Kevin Pepperell said he was not setting up another shop in Upper Hutt; but Pepperells reopened at No. 151 at the end of June 1992, and advertised in colour with a new logo; multi-colour, sans-serif, with all verticals tapering down to points. The previous logo had been italic and arched, with all lines curved, and the last S extended in a swirl back to below the first P. The old logo was back in early 1993.
Cliff Pepperell died in 1995, aged 84; the September 6 'Leader' printed an obituary and a portrait.
A Pepperell's Drapery in Merton Street advertised a summer sale of ladies' and children's wear and manchester in the February 2, 1966 'Leader'; the advertisement gave full details of how to find the shopping centre.
Date TakenOctober 1991
Pepperells announced their closing sale in the 'Leader' on October 15, 1991; this photo was one of a pair taken at the time, but not printed; they closed on Christmas Eve.
Newbolds, electrical suppliers, would take over the building; Pepperells still had their Lower Hutt shop, Berringers.
At the time, Cliff's son Kevin Pepperell said he was not setting up another shop in Upper Hutt; but Pepperells reopened at No. 151 at the end of June 1992, and advertised in colour with a new logo; multi-colour, sans-serif, with all verticals tapering down to points. The previous logo had been italic and arched, with all lines curved, and the last S extended in a swirl back to below the first P. The old logo was back in early 1993.
Cliff Pepperell died in 1995, aged 84; the September 6 'Leader' printed an obituary and a portrait.
A Pepperell's Drapery in Merton Street advertised a summer sale of ladies' and children's wear and manchester in the February 2, 1966 'Leader'; the advertisement gave full details of how to find the shopping centre.
Date TakenOctober 1991Part of
About the original
Reference1991 10 15 13FormatGreyscale printSize171 x 119
FormatGreyscale printSize171 x 119Scanned byDon McLeod
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Cliff Pepperell's Fashion Store, 119-121 Main Street, closes after 44 years.. Upper Hutt Libraries, accessed 23/08/2026, https://uhcl.recollect.co.nz/nodes/view/24447